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NAICS Code· 541613

Marketing Consulting Services

This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy. Illustrative Examples: Customer services management consulting services New product development consulting services Marketing management consulting services Sales management consulting services Cross-References. Establishments primarily engaged in--Show more

NAICS 541613 – Marketing Consulting Services encompasses strategic advisory work focused on developing, optimizing, and executing marketing campaigns, brand positioning, audience segmentation, digital outreach, and communication strategies for public sector clients. This sector supports government agencies in enhancing public engagement, improving service adoption, and communicating complex policies through data-driven marketing frameworks, including behavioral economics, digital analytics, and multichannel campaign design.

62
Active Contracts
$229.6M
Total Obligations (12mo)
106
Awarded Contracts (12mo)
56
Contractors Awarded (12mo)
-7.3%
YoY Growth

Awarded Contractors

Companies that have received federal awards classified under NAICS 541613.

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NAICS 541613 FAQ

Frequently Asked Questions

NAICS code 541613 covers Marketing Consulting Services. This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy. Illustrative Examples: Customer services management consulting services New product development consulting services Marketing management consulting services Sales management consulting services Cross-References. Establishments primarily engaged in--

Recently Posted in Marketing Consulting Services

NAICS: 541613
New
Public Scoping Meetings & Public EngagementThe contract requires the planning and execution of three public scoping meetings aimed at fostering community participation, along with the development of all associated presentation materials, management of mailing lists, and coordination of outreach efforts to ensure broad engagement. The work is focused on supporting public input for an initiative under the General Services Administration, with all activities centered in Santa Teresa, Texas, at ZIP code 76102. The contract is designated as a subcontract and is exclusively set aside for small businesses under the SBA program, meaning only eligible small business concerns may respond. The North American Industry Classification System code is 541613, indicating the nature of the services involves scientific and technical consulting. Proposals must be submitted by the deadline of August 6, 2026, and interested parties can access the solicitation through the eBuy portal using the provided link.
General Services Administration

POSTED

4 days ago

DEADLINE

in 24 days
View Details
NAICS: 541613
New
SLED
Diversity & Inclusion Reporting SupportThe contract seeks to support a prime contractor in achieving aspirational diversity goals by providing comprehensive assistance with outreach, documentation, and policy development aimed at increasing participation from Minority-Owned, Women-Owned, and Disadvantaged Business Enterprises. The work involves identifying and engaging qualified MBE/WBE/DBE vendors, maintaining meticulous records of outreach efforts and participation metrics, and helping to establish or refine internal policies that promote equitable supplier inclusion. This role is critical to ensuring compliance with diversity targets and enhancing the prime contractor’s ability to meet affirmative action and equity objectives in public procurement. The position is structured as a subcontract under NAICS code 541613, which corresponds to management consulting services, indicating the advisory and strategic nature of the support required. The solicitation was posted on July 9, 2026, with a response deadline of July 31, 2026, and is issued by the Illinois Procurement agency. While specific location details for performance or contact points are not provided, the scope implies that work may be conducted remotely or across multiple sites in alignment with the prime contractor’s operations. The nature of the engagement focuses on long-term capacity building rather than one-time reporting, emphasizing sustainability and institutional integration of diversity practices.
Procurement

POSTED

4 days ago

DEADLINE

in 18 days
View Details
NAICS: 541613
New
SLED
Public Engagement & Community Outreach SupportThe contract supports public outreach initiatives for the City of Placentia as part of an ordinance adoption process, with a focus on bilingual communication, stakeholder engagement, and facilitating meaningful community input. The work requires active engagement with diverse populations to ensure inclusive participation and transparent dialogue during critical decision-making periods. Services must be delivered in Placentia, California, with an emphasis on accessibility and cultural responsiveness to effectively reach residents across language and demographic lines. This subcontract is classified under NAICS code 541613, indicating it falls within management, scientific, and technical consulting services, specifically related to public engagement and community relations. The opportunity was posted on July 9, 2026, and is managed through the City of Placentia’s California-based office. While no specific solicitation number or set-aside details are provided, the place of performance is clearly defined as Placentia with a ZIP code of 92870, and all activities are expected to align with local ordinance development timelines and community engagement standards.
City of Placentia

POSTED

5 days ago

DEADLINE

N/A
View Details
NAICS: 541613
New
SLED
301-26-066 Marketing Consulting Services in Southeast Asia and Asia PacificThe Virginia Department of Agriculture and Consumer Services is seeking a single consultant through competitive negotiation to support marketing and promotional efforts for Virginia-produced products in Southeast Asia and the broader Asia Pacific region. The selected offeror will be responsible for executing on-the-ground strategies to increase visibility, build trade relationships, and drive demand for Virginia goods across key markets including Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Thailand, and Vietnam. The consultant must be based in or regularly operate within the target region to ensure effective field engagement, cultural fluency, and timely market responsiveness. Proposals must be submitted by August 7, 2026, and the contract will be awarded following a competitive evaluation process. All work will be performed in the designated Asia Pacific markets, while the contracting agency is located in Virginia. Interested parties should direct inquiries to Catherine Bobeau via email or phone, and detailed submission guidelines are available through the provided online portal. The solicitation does not specify a set-aside classification or NAICS code, and there are no restrictions outlined regarding the size or type of business eligible to respond.
Virginia Department of Agriculture and Consumer Services

POSTED

5 days ago

DEADLINE

in 25 days
View Details
NAICS: 541613
New
Federal
Army Trademark Licensing ProgramThe U.S. Army, through the W6QM MICC-Fort Knox office, is soliciting non-personal professional services to comprehensively manage and execute the Army Trademark Licensing Program (ATLP) under solicitation number W9124D26QA135. The procurement is structured as a no-cost agreement with a firm fixed price structure, encompassing a base performance period from June 1, 2026, to May 31, 2027, and four optional one-year extension periods through May 31, 2031. The contractor will be responsible for licensee management, including identification, negotiation of agreements, brand protection, infringement monitoring, financial management, royalty reporting, and operation of a contractor-executed product approval portal. The place of performance is established at the Pentagon in Washington, D.C., with contract administration oversight managed by the Contracting Officer, Contracting Officer’s Representative, and Contract Administrator. The solicitation requires compliance with FAR and DFARS clauses including restrictions on subcontractor sales, prohibitions on internal confidentiality agreements, System for Award Management maintenance, prohibition on contracting with inverted domestic corporations, service contract labor standards, and the newly added clause 52.222-90 addressing DEI discrimination by federal contractors. Offerors must adhere to strict submission requirements: two separate PDF files—one addressing technical and past performance (with a 15-page technical narrative and 5-page past performance section) and one containing the price quotation, SF 1449, SAM registration confirmation, and signed amendments. The price quotation must be submitted as a single all-inclusive commission percentage covering all base and option years. The response deadline is August 10, 2026, following multiple amendments that extended deadlines, adjusted the CLIN structure, redefined the performance period for the phase-in period to November 1–30, 2026, revised evaluation criteria and instructions to offerors, and updated the PWS and Master Product Category List. Offerors must be registered in SAM.gov, complete all applicable representations and certifications, and be neither debarred nor suspended. Additional requirements include compliance with MIL-STD-130 and MIL-STD-129 for product marking, adherence to Buy American provisions, submission of an organizational chart with contact information for key personnel, and ensuring all licensees maintain adequate liability insurance. The award will be made to the offeror deemed most advantageous to the government, considering technical capability
W6QM Micc-Ft Knox

POSTED

6 days ago

DEADLINE

in 28 days
View Details
NAICS: 541613
New
Grant
Sustainability and Post-Funding Continuation PlanningThe contract seeks the development of strategic sustainability plans to ensure the continued success of child welfare program outcomes beyond the expiration of federal funding. The focus is on designing actionable pathways for funding transition and building durable partnerships with stakeholders, including state and local entities, private funders, and community organizations, to maintain program integrity and service delivery. The work requires a deep understanding of child welfare systems, financial modeling, and long-term operational planning to identify alternative revenue sources, leverage existing infrastructure, and embed program elements into ongoing public or private systems. The subcontract is issued by the Administration for Children and Families under the Department of Health and Human Services with a NAICS code of 541613, indicating it pertains to management consulting services. The opportunity was posted on July 8, 2026, with a response deadline of August 7, 2026. While specific location details and point of contact information are not provided, the performance location is expected to align with the scope of child welfare programs currently supported by federal funds. The recipient must deliver comprehensive, scalable strategies that ensure continuity of child welfare outcomes without reliance on federal dollars, emphasizing innovation, collaboration, and measurable sustainability metrics.
Administration For Children And Families - Acyf/cb

POSTED

6 days ago

DEADLINE

in 24 days
View Details
NAICS: 541613
New
Web Analytics and Performance ReportingThe contract titled Web Analytics and Performance Reporting seeks to collect, analyze, and report on key user engagement metrics such as website traffic, registration rates, content performance, and platform usability to drive data-informed improvements. The work will support the Department of Labor’s Office of the Senior Procurement Executive and Office of the Assistant Secretary for Administration and Management by delivering actionable insights that enhance digital experience and operational efficiency across their web platforms. Performance is expected to be centered in Washington D.C. with a zip code of 20210, and all activities must align with the NAICS code 541613 for management consulting services. This subcontract falls under the SBA set aside classification, indicating it is reserved for small business concerns, and the solicitation is open with a response deadline of July 29, 2026. Bidders must submit their proposals through the eBuy platform via the provided link, though no specific point of contact is listed. The requirement emphasizes rigorous data analysis and clear reporting to ensure stakeholders can effectively prioritize enhancements to user-facing systems, with no mention of minimum staffing levels or delivery timelines beyond the submission window.
Department of Labor

POSTED

6 days ago

DEADLINE

in 16 days
View Details
NAICS: 541613
New
SLED
Digital Dashboard Development & Analytics ReportingTexas A&M University is seeking qualified vendors to develop interactive dashboards for visualizing marketing key performance indicators and campaign performance using Power BI, Tableau, or Google Data Studio. The contract, classified as a subcontract under NAICS code 541613, is aimed at enhancing data-driven decision-making through intuitive and responsive analytics interfaces. Bidders must be prepared to deliver fully functional dashboards that transform complex marketing data into actionable insights, with an emphasis on usability, accuracy, and real-time updates. The solicitation was posted on July 7, 2026, and responses are due by July 28, 2026. While specific location details for performance or contact information are not provided, interested parties should reference the official bidding portal linked in the posting for full submission guidelines and requirements.
Texas A&M University

POSTED

6 days ago

DEADLINE

in 15 days
View Details
NAICS: 541613
New
SLED
Sub-Consultant for Diversity, Equity, and Inclusion (DEI) in Labor EngagementThe contract seeks a sub-consultant to support the integration of diversity, equity, and inclusion principles into labor engagement processes, with a focus on enhancing inclusive participation and advancing equity-driven strategies during collective bargaining and related negotiations. The role involves advising on DEI-centered frameworks that ensure underrepresented voices are meaningfully included in labor discussions, and that outcomes reflect equitable treatment and representation across workforce groups. This subcontract is issued under the NAICS code 541613, indicating it relates to management consulting services, and is posted by the Human Resources agency in California with a response deadline of August 4, 2026. The work will be performed remotely or as needed across the state, with no specific physical location designated. The contract aims to embed structural equity into labor systems, aligning organizational practices with broader DEI goals to foster fairer workplace environments through informed, inclusive negotiation processes.
Human Resources

POSTED

6 days ago

DEADLINE

in 22 days
View Details
NAICS: 541613
SLED
Position Description Questionnaire (PDQ) Administration and Employee EngagementThe contract involves administering Position Description Questionnaires (PDQs) and supporting employee engagement through structured orientation meetings, data collection, and follow-up interviews to ensure accurate and comprehensive job data. Responsibilities include facilitating employee orientation sessions to introduce the PDQ process, distributing questionnaires to gather detailed job role information, collecting completed responses, and conducting targeted follow-up interviews to resolve discrepancies or clarify ambiguities in the submitted data. The work is designed to support human resources functions by maintaining up-to-date, reliable position descriptions critical for workforce planning, compensation structures, and organizational alignment. The contract is classified as a subcontract under NAICS code 541613, with a performance scope tied to the California-based 520 - Human Resources agency. The solicitation was posted on July 6, 2026, and responses are due by July 30, 2026, indicating an active procurement window for qualified vendors to support this HR data integrity initiative.
520 - Human Resources

POSTED

7 days ago

DEADLINE

in 17 days
View Details
NAICS: 541613
Closed
Federal
Cybersecurity & HIPAA Compliance for Health IT SystemsThis contract requires full compliance with HIPAA regulations for the handling of protected health information and personally identifiable information within federal health IT systems, mandating the execution of business associate agreements, thorough staff training on data privacy protocols, and the implementation of secure data handling procedures. The work is oriented toward supporting the Defense Health Agency under the Department of Defense, with performance expected to occur in the 22209 zip code area, and is classified as a subcontract under NAICS code 541613 for other management consulting services. All activities must align with federal cybersecurity standards and maintain the integrity, confidentiality, and availability of sensitive health data in accordance with regulatory requirements. Responses are due by July 13, 2026, and the solicitation was posted on July 6, 2026, with no set-aside designation specified.
Defense Health Agency

POSTED

8 days ago

CLOSED

about 7 hours ago
View Details
NAICS: 541613
Federal
AnalyticsThe U.S. Department of the Treasury, through the Treasury Common Service Center, is conducting a market research initiative under Request for Information RFI-TCSC-26-044 with solicitation number 2032L226N00011 to identify qualified vendors capable of providing user analytics software and related services to enhance the understanding, measurement, and improvement of user interactions across Treasury websites, web applications, and digital services. This RFI is not a solicitation for quotes or proposals and does not obligate the government to issue a contract or award any business; responses are solely for the purpose of building a vendor pool and informing future acquisition strategies. The requirement seeks solutions that include comprehensive analytics, reporting, and visualization capabilities, user journey analysis, digital experience measurement, custom survey tools with metrics such as NPS, CSAT, and CES, and support for SaaS, cloud-hosted, self-hosted, or hybrid deployment models. Vendors must also demonstrate their ability to deliver application monitoring features including backend exception tracking, API failure monitoring, automated error logging, alerting, and integration with operational workflows, along with training, sustainment, and operational support services. Respondents must submit a complete response by 9:00 AM ET on July 16, 2026, via email to paul.white2@treasury.gov and chad.gambrill@treasury.gov with the subject line “RFI: 2032L226N00011, Analytics – PW/CG.” Submissions must be in Microsoft Office-compatible formats or searchable Adobe PDF (version 7.x or earlier), not exceed twenty-five pages, use minimum 0.5-inch margins and 10-point font, and exclude prohibited file types such as .zip, .exe, .bat, .rar, or .vbs. Each response must include the company name, location, Unique Entity ID (UEI), business size, socioeconomic category, contact details, and information on applicable government contract vehicles including GSA Schedule or GWAC numbers, NAICS codes, and SINs, with NAICS code 541613 being primary. Vendors must provide a general capabilities statement detailing their standard lines of business and experience, alongside a technical narrative addressing each requirement in the Performance Work Statement, supplemented by sample dashboards, reports, screenshots, product literature, and high-level architecture diagrams where available. Budgetary pricing information — including licensing, subscription, implementation
Departmental Offices

POSTED

8 days ago

DEADLINE

in 7 days
View Details

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