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NAICS Code· 541810

NAICS 541810: Advertising Agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising). Cross-References. Establishments primarily engaged in--Show more

NAICS 541810 – Advertising Agencies encompasses the planning, creation, and execution of integrated advertising campaigns across traditional and digital media channels, including broadcast, print, social media, programmatic advertising, and multimedia content development. This sector supports federal agencies in shaping public perception, promoting programs, recruiting personnel, and communicating policy initiatives through strategic messaging and brand development.

173
Active Contracts
$736.1M
Total Obligations (12mo)
187
Awarded Contracts (12mo)
85
Contractors Awarded (12mo)
2
Median Bidders per Award
-46.3%
YoY Growth
Dotted
NAICS 541810 FAQ

Frequently Asked Questions

NAICS code 541810 covers Advertising Agencies. This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising). Cross-References. Establishments primarily engaged in--

Recently Posted in Advertising Agencies

NAICS: 541810
New
SLED
R005664 Hispanic Marketing and Advertising Agency RFP
Solicitation # R005664
The California State Lottery is soliciting proposals under RFP R005664 for a qualified Hispanic Marketing and Advertising Agency to target the California Hispanic consumer market. The primary objectives are to raise brand awareness, elevate perceptions, and maximize product sales to increase contributions to public schools. The selected agency will provide a comprehensive suite of services, including creative production of Spanish-language materials, integrated marketing and media strategies, account management, and HCM-specific research and analytics. The contract features an initial five-year term with an estimated maximum expenditure authority of 40 million dollars, subject to annual budget approvals, and may be extended for up to two additional one-year terms. To be eligible, agencies must be licensed in California, maintain a physical office within the state, and possess at least three years of experience in Hispanic marketing. Minimum qualifications include annual billings of at least 10 million dollars for 2023 through 2025 and a requirement that 25 percent of the agency's work product be dedicated to Hispanic marketing. Proposals will be evaluated based on best value across three phases: eligibility and capabilities, semi-finalist on-site visits, and finalist submittals. Special preferences are available for Small and Micro Businesses and Disabled Veteran Business Enterprises. Submissions are due by November 23, 2026, and must include six hard copies and electronic versions submitted via Liquid Files. Proposers must adhere to strict formatting and page limits and are mandatorily required to disclose any use of Generative AI in their proposal development. The contract requires comprehensive insurance coverage, including Commercial General Liability and Workers Compensation, and mandates compliance with the Americans with Disabilities Act and the Drug-Free Workplace Act. Payment is issued monthly in arrears within 45 calendar days of receiving an undisputed invoice.
California State Lottery Commission

POSTED

2 days ago

DEADLINE

in about 1 month
View Details
NAICS: 541810
New
SLED
RFP FTB-2627-00432 CalEITC Advertising Campaign
Solicitation # RFP FTB-2627-00432
The Franchise Tax Board is soliciting proposals under RFP FTB-2627-00432 for a consulting services contractor to provide creative design and digital advertising services for the California Earned Income Tax Credit advertising campaign. The primary goal is to increase the issuance of CalEITC credits and promote related programs such as the Young Child Tax Credit, Foster Youth Tax Credit, MyFTB, CalFile, and Volunteer Income Tax Assistance. The selected vendor will be responsible for developing audience research, an advertising plan, and a Media Inclusion Plan to reach diverse and ethnic community media outlets. Key deliverables include a minimum of 20 digital graphics, two digital videos with captions, and four digital audio assets with transcripts, all provided in English and Spanish. The contract consists of a one-year initial term with an optional second year, with an anticipated maximum budget of 450,000 dollars per year. Services will be performed remotely, though occasional in-person meetings may be required. Award selection is based on a 1,000-point system, weighted 70 percent for non-cost qualifications and 30 percent for cost, with a minimum non-cost score of 525 points required to proceed to cost evaluation. Proposers must be registered with the California Secretary of State and adhere to strict administrative requirements, including mandatory certifications for commercially useful functions and disclosures regarding the use of generative artificial intelligence. Payment is made in arrears via U.S. Mail, with 10 percent of each payment withheld until the agreement is completed.
Franchise Tax Board

POSTED

2 days ago

DEADLINE

in 3 months
View Details
NAICS: 541810
New
International
2025 Advertising and Marketing Communications Services VOR Refresh
Solicitation # tender_22246
The 2025 Advertising and Marketing Communications Services VOR Refresh is a solicitation issued by Supply Ontario on behalf of the Government of Ontario to establish a Vendor-of-Record arrangement for Ontario Government Ministries, Agencies, and Broader Public Sector entities. Preferred vendors will provide a wide array of services, including account management, strategic planning, cooperative marketing, owned channel integration, performance reporting, consumer insights, creative design, and comprehensive project management across print, digital, broadcast, and out-of-home media. The VOR is divided into two distinct streams: Stream One for projects utilizing talent from any source, and Stream Two specifically for vendors who are direct signatories with the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA). Awarding is based on the best technical score, with a minimum passing threshold of 75 points. Evaluation is weighted toward capabilities and relevant experience at 70 points, with an additional 30 points allocated to domestic capabilities, specifically focusing on Ontario or Canada-based client casework from the past five years. Bidders must submit their responses through the Ontario Tenders Portal by November 13, 2026. Compliance requirements include adherence to the Occupational Health and Safety Act, proof of insurance, WSIB coverage, and tax compliance. Bidders are also required to disclose ownership status and the percentage of their global staffing and production based within Ontario or Canada.
Supply Ontario

POSTED

5 days ago

DEADLINE

in 29 days
View Details

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