Anthony Rowell

Anthony Rowell serves as a key procurement lead within the NHTSA Office of Acquisition, overseeing the acquisition of technical services critical to advancing vehicle safety and behavioral research initiatives. He manages a portfolio of contracts centered on testing, evaluation, and data analysis services that support evidence-based regulatory decisions. His work directly enables NHTSA’s mission to reduce traffic-related fatalities through rigorous engineering and behavioral studies, with a focus on validating emerging vehicle safety technologies and assessing compliance with federal motor vehicle standards. Rowell primarily handles performance-based service acquisitions under the 541380 NAICS category, ensuring that contracted work aligns with federal testing protocols and scientific integrity requirements. Rowell maintains consistent contracting relationships with specialized technical service providers, including AMD International Technologies LLC, Aerospace & Commercial Technologies, LLC, and the National Association of ESEA State Program Administrators. These partners deliver independent testing, data collection, and analytical services essential to NHTSA’s safety evaluation programs. His procurement approach emphasizes technical competency and methodological rigor, favoring vendors with proven expertise in automotive safety testing, crashworthiness analysis, and behavioral data modeling. Relationships are characterized by long-term, task-order-based engagements that prioritize continuity and institutional knowledge. Rowell’s acquisition portfolio reflects a strict no set-aside preference, with 100% of awards issued under full and open competition. This indicates a deliberate focus on selecting the most technically qualified providers regardless of socioeconomic status, aligning with NHTSA’s need for specialized, high-stakes testing capabilities that require deep domain expertise not commonly found among small business pools. His primary procurement focus is on NAICS 541380—Testing Laboratories and Services—encompassing independent vehicle safety testing, crash simulation validation, fuel efficiency certification, and behavioral research studies. Rowell’s expertise lies in acquiring high-integrity, third-party testing services that inform federal regulations and public safety campaigns, ensuring that all contracted work meets rigorous scientific and regulatory standards.