Reba Dyer

Reba Dyer serves as a Contract Specialist within the Office of Acquisition at the National Highway Traffic Safety Administration (NHTSA), where she plays a critical role in executing procurements that advance the agency’s mission to reduce traffic-related deaths and injuries through evidence-based safety initiatives. She manages a diverse portfolio of acquisitions focused on technical services supporting vehicle safety research, regulatory compliance, and public safety campaigns. Her work spans the full lifecycle of contract actions—from market research and solicitation development to award and administration—ensuring alignment with federal acquisition regulations and NHTSA’s data-driven policy objectives. Dyer maintains consistent working relationships with key contractors including AMD INTERNATIONAL TECHNOLOGIES LLC, AEROSPACE & COMMERCIAL TECHNOLOGIES, LLC, and the NATIONAL ASSOCIATION OF ESEA STATE PROGRAM ADMINISTRATORS, primarily engaging firms that deliver specialized engineering, behavioral research, and technical consulting services. Her procurement approach emphasizes performance-based contracting and clear statement of work development, fostering partnerships with vendors capable of supporting complex, multi-disciplinary safety initiatives. While the majority of her acquisitions—88.6%—are conducted without set-asides, she actively supports small business participation through Total Small Business Set-Asides under FAR 19.5, reflecting a deliberate commitment to expanding opportunities for qualified small firms. Her socioeconomic contracting patterns prioritize competitive small business engagement without compromising technical rigor or mission outcomes. Her primary procurement focus lies in NAICS 541380 (Testing Laboratories and Services) and 541715 (Research and Development in the Physical, Engineering, and Life Sciences), reflecting deep expertise in procuring vehicle safety testing, crash analysis, and engineering research services. She also frequently acquires professional services under NAICS 541990 and 541690, supporting behavioral studies, policy analysis, and technical consulting critical to NHTSA’s regulatory and public education programs.