Reba Dyer

Sheronda Jones serves as a Contract Specialist within the Office of Acquisition at the National Highway Traffic Safety Administration (NHTSA), where she plays a pivotal role in executing procurements that advance the agency’s mission to reduce traffic-related fatalities and injuries through evidence-based safety initiatives. She manages a diverse portfolio of acquisitions centered on professional, scientific, and technical services, including engineering studies, behavioral research, and testing laboratory services. Her work directly supports NHTSA’s regulatory development, safety technology evaluation, and public communication programs by ensuring timely, compliant, and strategically aligned contract awards that align with federal acquisition regulations. Jones maintains strong, ongoing relationships with key contractors including AMD International Technologies LLC, Aerospace & Commercial Technologies, LLC, and the National Association of ESEA State Program Administrators, reflecting a preference for vendors with deep expertise in transportation safety analysis, systems engineering, and public outreach research. Her contracting patterns demonstrate consistent collaboration with firms capable of delivering high-quality, data-driven technical support, often requiring specialized knowledge in vehicle safety standards and human factors research. Her procurement strategy prioritizes open competition, with 90% of awards issued under no set-aside conditions, while maintaining a modest but intentional commitment to small business participation through Total Small Business Set-Asides (5%), 8(a) competed awards (2.5%), and Women-Owned Small Business set-asides (2.5%). This balanced approach ensures broad market access while supporting socioeconomic goals. Jones’s primary procurement focus lies in NAICS 541380 (Testing Laboratories and Services), 541330 (Engineering Services), and 541910 (Marketing Research and Public Opinion Polling), reflecting her specialization in procuring technical evaluations, safety performance testing, and public perception studies critical to shaping federal motor vehicle safety standards and behavioral interventions.