Celina Martinez

Celina Martinez serves as a Supervisory Management Specialist at USAID/El Salvador, where she leads the planning, evaluation, and execution of technical assistance acquisitions aligned with the agency’s mission to strengthen democratic governance, institutional capacity, and rule of law. In this role, she oversees the full lifecycle of service-based contracts, ensuring alignment with U.S. foreign policy objectives and host-country priorities. Her procurement portfolio primarily consists of high-level advisory services, policy analysis, and capacity-building initiatives delivered by subject matter experts in public administration, human rights, and migration management. She works closely with program officers and technical units to translate strategic objectives into compliant, results-driven acquisition strategies. Martinez collaborates with a diverse network of international and local consultants, think tanks, and nonprofit implementation partners specializing in governance and institutional reform. Her contractor relationships are built on long-term technical credibility rather than volume-based contracting, favoring firms with demonstrated expertise in Latin American public sector reform and USAID compliance frameworks. She prioritizes performance-based outcomes and maintains a rigorous evaluation process for vendor selection, emphasizing technical merit and local context integration over cost alone. Her procurement activity shows a 100% preference for non-set-aside contracts, reflecting the specialized nature of the services required and the limited availability of certified small businesses with the requisite technical depth in El Salvador’s governance sector. While socioeconomic set-asides are not utilized, she ensures equitable opportunity through open competition and transparent solicitation practices, adhering strictly to FAR and USAID Acquisition Regulation guidelines. Martinez’s primary focus is on NAICS 812990 (All Other Personal Services), encompassing expert consulting, policy advisory, training, and institutional diagnostics. She routinely procures services in judicial reform, anti-corruption frameworks, civil society engagement, and public financial management—domains requiring deep regional expertise and fluency in Spanish-language institutional dynamics. Her technical domain expertise lies in designing and managing performance-based advisory contracts that drive measurable institutional change.