Colette Day

Colette Day serves as a key procurement lead within the Headquarters Defense Media Activity (HQ DMA), overseeing the acquisition of critical multimedia and broadcast infrastructure to support U.S. military communications and morale operations. Responsible for managing contracts that enable the production, distribution, and secure delivery of audiovisual content across terrestrial, satellite, and digital platforms, Day ensures alignment with DoD strategic messaging objectives. Her portfolio primarily encompasses the procurement of broadcast equipment, content management systems, and secure transmission technologies essential to sustaining global military media operations. She plays a central role in translating operational requirements into solicitation strategies that meet mission-critical timelines and cybersecurity standards. While specific contractor names are not publicly disclosed, Colette Day maintains a consistent pattern of engagement with specialized firms in broadcast engineering and media technology, fostering long-term partnerships with vendors capable of delivering ruggedized, interoperable systems compliant with MIL-STD and DoD IT architecture guidelines. Her contracting approach emphasizes technical precision, supply chain resilience, and rapid deployment capabilities, often requiring vendors to demonstrate experience with military-grade encryption, live-streaming infrastructure, and multi-platform content delivery networks. Day exhibits a robust and unwavering commitment to small business participation, with 100% of her acquisitions designated as total small business set-asides under FAR 19.5. This reflects a deliberate strategy to cultivate innovation from emerging defense media contractors and ensure broad socioeconomic inclusion within the defense communications ecosystem. Her contracting patterns consistently prioritize small businesses with proven expertise in broadcast equipment manufacturing and digital media services. Her procurement focus is heavily concentrated in NAICS 334220, reflecting deep specialization in radio and television broadcasting equipment, including transmitters, studio consoles, and field production gear. An additional focus on NAICS 512230 indicates procurement of music licensing and audio content rights to support morale-boosting entertainment programming. Day’s domain expertise lies at the intersection of military communications, media production, and secure information systems, making her a pivotal figure in modernizing the Defense Media Activity’s technological footprint.