Gina King

Gina King supports the Office of Acquisition and Grants Management within the Centers for Medicare and Medicaid Services by managing strategic procurements that advance the modernization of Medicare and Medicaid systems. She specializes in acquiring professional and technical services critical to digital transformation, data integrity, and operational efficiency, with a focus on IT modernization and human capital solutions. Her acquisitions directly enable CMS to enhance beneficiary experience, strengthen cybersecurity, and streamline program administration through expert consulting and systems integration. King maintains a consistent working relationship with ROCKET MEDIA GROUP, LLC, a key vendor delivering specialized technical and strategic support. Her procurement approach emphasizes performance-based contracting and outcome-driven deliverables, fostering long-term partnerships with firms capable of scaling complex, mission-critical services. She prioritizes vendors with demonstrated expertise in federal health IT environments and a track record of compliance with FAR and OMB guidelines. Her contracting patterns reflect a balanced commitment to socioeconomic goals, with approximately one-third of awards structured as Total Small Business Set-Asides under FAR 19.5, demonstrating active support for small business participation. While the majority of procurements remain open to all competitors, she consistently leverages small business set-asides to expand the pool of qualified vendors and promote equitable access to federal contracting opportunities. King’s primary procurement focus centers on NAICS 541512 (Computer Systems Design Services) and 541612 (Human Resources Consulting Services), reflecting her domain expertise in health IT infrastructure, workflow automation, and workforce modernization. She procures services including system architecture design, cloud migration, data analytics platforms, and organizational development consulting—all aligned with CMS’s mission to deliver secure, scalable, and beneficiary-centered healthcare programs.