Greg Florey

Greg Florey serves as the primary procurement lead for the Farm Production and Conservation Business Center’s Acquisition Division under the U.S. Department of Agriculture, where he manages the acquisition of technical and field-based services critical to national land conservation and soil health initiatives. His role centers on executing contracts that support conservation planning, easement restoration, and data-informed agricultural management, ensuring compliance with federal procurement regulations while advancing the agency’s mission to sustain rural ecosystems. Florey routinely handles complex service acquisitions requiring specialized environmental engineering, agronomic expertise, and geospatial analysis to support field-level implementation of USDA conservation programs. He maintains consistent working relationships with key contractors including PROJECTELLA LLC, HOMESTEAD SERVICES, LLC, and JANIE B LLC, all of which provide niche technical services in land management, ecological restoration, and agricultural consulting. These partnerships reflect a preference for firms with demonstrated experience in on-the-ground conservation operations and environmental compliance, often leveraging small business capabilities to deliver localized, scalable solutions across rural landscapes. Florey’s contracting approach emphasizes performance-based outcomes and long-term vendor reliability over transactional procurement. His acquisition portfolio is evenly split between total small business set-asides and open competitions, demonstrating a balanced yet deliberate commitment to expanding opportunities for small businesses under FAR 19.5, without reliance on socioeconomic set-asides such as 8(a) or HUBZone. This approach prioritizes capability and capacity while fostering a competitive small business ecosystem aligned with USDA’s rural economic goals. Florey’s procurement focus is concentrated in NAICS 115112 (Soil Preparation, Planting, and Cultivating) and NAICS 541620 (Environmental Consulting Services), reflecting his specialization in acquiring agronomic services, conservation practice installation, soil health assessments, and ecological monitoring. He routinely sources contractors with expertise in precision agriculture, conservation planning tools, and land use data analytics to support science-based decision-making in federal conservation programs.