Hayli Marshall

Hayli Marshall serves as a procurement specialist within the Office of Acquisition and Grants Management at the Centers for Medicare and Medicaid Services, where she plays a critical role in executing strategic acquisitions that advance the modernization of Medicare and Medicaid systems. She manages the full lifecycle of professional services contracts, with a primary focus on consulting engagements that support digital transformation, data analytics, and operational efficiency initiatives. Her work directly enables the agency’s mission to enhance program integrity, beneficiary experience, and cybersecurity through evidence-based procurement of technical and management expertise. Marshall maintains a consistent working relationship with ROCKET MEDIA GROUP, LLC, the agency’s principal contractor for management consulting services. Her procurement patterns reflect a preference for established vendors with demonstrated capability in delivering high-impact, results-driven advisory services. She engages contractors through competitive sealed bidding and request for proposal processes, ensuring rigorous evaluation of technical approach, past performance, and compliance with federal acquisition regulations. Marshall’s contracting activity is entirely non-set-aside, with 100% of awards issued under full and open competition. This reflects a strategic emphasis on selecting the most qualified providers regardless of socioeconomic status, prioritizing technical excellence and mission alignment over socioeconomic preferences. While small business participation is not formally targeted, all solicitations remain compliant with FAR requirements and open to eligible entities. Her procurement focus is exclusively under NAICS 541618 (Other Management Consulting Services), encompassing strategic planning, process optimization, system integration consulting, and performance improvement services. She routinely procures expertise in healthcare policy analysis, claims system modernization, and beneficiary engagement frameworks, supporting CMS’s mission to deliver secure, scalable, and data-driven public health solutions.