Jesus Feliciano

Jesus Feliciano serves as a key procurement professional within the Headquarters Defense Media Activity (HQ DMA), supporting the agency’s mission to produce, distribute, and broadcast multimedia content to U.S. military personnel and global audiences. He manages acquisitions for integrated media platforms, including broadcast infrastructure, digital content delivery systems, and entertainment services critical to force morale and strategic messaging. His procurement portfolio centers on multimedia production, broadcasting technology, and custom software solutions that enable secure, scalable content distribution across terrestrial, satellite, and internet-based networks. Feliciano collaborates with a diverse range of contractors specializing in media distribution, broadcast equipment, and computer programming services. He maintains established relationships with vendors capable of delivering end-to-end media solutions—from content creation and post-production to secure streaming platforms and broadcast system integration. His contracting patterns reflect a preference for technical partners with proven experience in DoD-compliant media systems and cybersecurity-hardened content delivery architectures. His procurement approach prioritizes open competition, with 88.9% of acquisitions conducted without set-asides, reflecting the complex, mission-critical nature of the requirements. However, he consistently allocates 11.1% of opportunities to total small business set-asides under FAR 19.5, demonstrating a deliberate commitment to fostering innovation from small, agile vendors capable of meeting HQ DMA’s evolving media needs. Feliciano’s primary procurement focus lies in NAICS 512120 (Motion Picture and Video Distribution) and 541511 (Custom Computer Programming Services), underscoring his expertise in digital media workflows and bespoke software development for broadcast systems. He also regularly procures services under 512250 (Record Production and Distribution) and 334220 (Broadcast Equipment Manufacturing), indicating deep technical familiarity with both content lifecycle management and the hardware ecosystems that underpin modern military media operations. His work ensures that HQ DMA’s communications infrastructure remains resilient, adaptive, and aligned with emerging media technologies.