Shadonna Minnis

Shadonna Minnis serves as a Contract Specialist at the Headquarters Defense Media Activity (HQ DMA), where she manages the acquisition of mission-critical multimedia and communications systems to support U.S. military morale and strategic information operations. Her responsibilities include planning, soliciting, awarding, and administering contracts for technical services and hardware essential to broadcast infrastructure, digital content delivery, and secure telecommunications. She plays a pivotal role in ensuring the agency’s media platforms remain resilient, modernized, and capable of reaching global audiences across terrestrial, satellite, and digital networks, aligning procurement decisions with DoD standards for cybersecurity, interoperability, and operational readiness. While specific contractor names are not publicly disclosed, Minnis maintains collaborative relationships with a diverse pool of vendors specializing in broadcast technology, telecommunications equipment, and custom software development. She engages with both large systems integrators and niche technical firms capable of delivering secure, mission-tailored solutions, often coordinating with program managers and cybersecurity teams to ensure compliance with DoD Information Assurance requirements and Federal Acquisition Regulation (FAR) protocols. Minnis demonstrates a strong commitment to small business participation, with 40% of her acquisitions structured as total small business set-asides under FAR 19.5. Her contracting patterns consistently prioritize small business eligibility, reflecting HQ DMA’s strategic emphasis on fostering innovation and resilience through diverse supplier engagement. While no specific socioeconomic set-asides (e.g., 8(a), HUBZone, SDVOSB) are dominant, her portfolio reflects a deliberate effort to expand opportunities for qualified small businesses in technical service sectors. Her primary procurement focus centers on NAICS codes 541511 (custom computer programming), 334220 (broadcast equipment manufacturing), 238210 (electrical contracting), 517410 (satellite telecommunications), and 334210 (telephone apparatus manufacturing). She regularly acquires integrated media systems, secure transmission hardware, broadcast studio infrastructure, and software solutions supporting live streaming, content management, and encrypted communications for deployed and domestic military audiences.