Kaihli Charles

Kaihli Charles serves as a key procurement professional within the U.S. Census Bureau, supporting the agency’s mission to deliver accurate, timely, and secure demographic and economic data through strategic acquisitions. Responsible for managing the full lifecycle of contracting actions, Charles specializes in securing expert services essential to modern census operations, particularly in the design and execution of public opinion polling and market research initiatives. Their work directly enables the Bureau’s efforts to refine survey methodologies, validate data collection tools, and integrate innovative approaches to improve response rates and data quality ahead of the 2030 Census. Charles maintains a robust procurement framework centered on small business participation, consistently awarding contracts under the Full Small Business Set-Aside authority (FAR 19.5), ensuring that nearly all acquisitions are reserved exclusively for small businesses. This approach reflects a deep institutional commitment to fostering equitable access to federal opportunities and empowering economically disadvantaged entrepreneurs. While specific vendor names are not disclosed, the contracting pattern reveals consistent engagement with agile, specialized firms capable of delivering high-quality data collection, survey analytics, and statistical modeling services. The primary technical domain of Charles’s procurement activity is classified under NAICS 541910—Marketing Research and Public Opinion Polling—reflecting a sharp focus on acquiring services related to questionnaire design, sampling strategy, data validation, and behavioral analysis. These acquisitions support the Census Bureau’s transition toward hybrid data collection models, including the strategic incorporation of commercial data sources and advanced analytics. Charles’s expertise lies in aligning procurement strategy with operational needs in survey science, ensuring that contracted services meet rigorous federal standards for accuracy, confidentiality, and methodological integrity.