Keri Martin

Keri Martin supports the Defense Human Resources Activity in executing strategic procurement initiatives aligned with the Department of Defense’s mission to enhance workforce readiness and administrative efficiency. She manages a diverse portfolio of acquisitions focused on human capital development, digital transformation, and mission support services, ensuring alignment with modernization priorities in training, learning platforms, and HR system integration. Her role involves end-to-end contract lifecycle management—from requirement validation and market research to award and performance oversight—serving as a key liaison between program stakeholders and industry partners to deliver mission-critical human resources solutions. Martin maintains consistent working relationships with leading contractors including MullenLowe US Inc., Booz Allen Hamilton Inc., A-Team Solutions LLC, Weris, Inc., and Fors Marsh Group LLC. These partnerships reflect a preference for established firms with deep expertise in organizational development, data-driven analytics, and government-specific service delivery. Her contracting approach emphasizes performance-based outcomes, leveraging long-term vendor relationships to ensure continuity in complex, multi-year initiatives spanning training, research, and digital modernization. Martin’s procurement activity is entirely non-set-aside, with 100% of awards issued under full and open competition. This reflects a strategic emphasis on accessing the broadest possible talent pool and technical capability, prioritizing mission effectiveness over socioeconomic set-asides. While small business participation is not formally incentivized through set-aside mechanisms, her portfolio includes firms of varying sizes that compete on merit, quality, and past performance. Her primary NAICS focus areas include Professional and Management Development Training (611430), Software Publishers (513210), Advertising Agencies (541810), All Other Support Services (561990), and Other Individual and Family Services (624190). She procures customized learning systems, HR software platforms, behavioral research services, strategic communications, and integrated support solutions—demonstrating expertise in human-centered technology and workforce optimization domains.