Lissette Fernandez

Lissette Fernandez serves as a procurement professional within the General Services Administration’s Federal Acquisition Service, Region 9, where she supports the agency’s mission to deliver mission-critical professional, scientific, and technical services to federal stakeholders. Her work centers on the acquisition of marketing research and public opinion polling services, ensuring federal agencies receive data-driven insights to inform policy, program evaluation, and public engagement strategies. She manages the full lifecycle of contract actions—from requirements definition and market research to solicitation, evaluation, and award—adhering to FAR guidelines and GSA’s strategic priorities for operational efficiency and evidence-based decision-making. Fernandez collaborates with a diverse pool of vendors specializing in survey design, statistical analysis, focus group facilitation, and data visualization services. While no single contractor dominates her portfolio, she engages with firms possessing expertise in quantitative and qualitative research methodologies, often working with both large market research firms and niche analytical consultants. Her contracting patterns reflect a preference for competitive, open solicitations that prioritize technical merit and methodological rigor over sole-source or limited competition approaches. Her procurement activity is entirely non-set-aside, with 100% of awards issued under unrestricted competition. This reflects a strategic focus on selecting the most qualified providers based on technical capability rather than socioeconomic classifications, though she remains compliant with all federal small business reporting requirements. Her approach prioritizes outcome-driven performance and data integrity over socioeconomic preferences, aligning with the agency’s need for high-fidelity public opinion data. Fernandez’s primary NAICS focus is 541910—Marketing Research and Public Opinion Polling—where she procures end-to-end research services including questionnaire development, sampling design, data collection via multiple modalities, and advanced analytics. Her technical domain expertise lies in federal survey operations, voter behavior analysis, program impact assessments, and public sentiment tracking, supporting agencies across health, transportation, and social services with actionable intelligence.