Ms. Rochelle Frye

Ms. Rochelle Frye serves as the primary contracting lead for the W39L USA Readiness Center, where she oversees the acquisition of professional, scientific, and technical services critical to sustaining military readiness. Her responsibilities include planning, soliciting, awarding, and managing contracts that support training modernization, infrastructure sustainment, and command and control system enhancements. Frye plays a pivotal role in aligning procurement activities with the Department of the Army’s strategic priorities, ensuring that acquired services directly enable operational preparedness and force projection capabilities across the readiness lifecycle. She maintains a focused and consistent partnership with KPH Construction Corp, a primary contractor delivering specialized engineering and technical support services. Frye’s contracting approach emphasizes long-term collaboration with a select group of qualified vendors, fostering reliable performance and institutional knowledge. Her engagements are characterized by structured competition and performance-based contract management, ensuring accountability and mission alignment. Frye demonstrates an unwavering commitment to socioeconomic contracting, with 100% of her acquisitions set aside for 8(a) certified small businesses. This reflects a deliberate strategy to cultivate emerging defense contractors, promote equitable access to federal opportunities, and strengthen the small business industrial base within the readiness ecosystem. Her portfolio consistently prioritizes 8(a) firms, reinforcing the agency’s mandate to empower disadvantaged entrepreneurs in national security support roles. Her procurement focus is exclusively centered on NAICS 541990—All Other Professional, Scientific, and Technical Services—encompassing consulting, systems integration, facility sustainment planning, and technical advisory services. Frye specializes in acquiring expert support for military training optimization, logistics modernization, and infrastructure resilience, ensuring that the Readiness Center maintains cutting-edge operational capabilities through high-caliber, mission-critical professional services.