Rehema Daya

Rehema Daya serves as a Contract Specialist responsible for managing the full lifecycle of federal acquisitions, from requirement validation and market research through solicitation, evaluation, award, and contract administration. Her role is central to ensuring compliance with the Federal Acquisition Regulation and advancing agency mission objectives through strategic sourcing. She primarily handles service-based contracts requiring detailed technical evaluation and performance-based management, with a strong emphasis on creative, media, and professional services procurements. Her work supports the execution of mission-critical initiatives through transparent, competitive processes that prioritize fairness and regulatory integrity. While specific contractor names are not available, Rehema’s procurement patterns reflect consistent engagement with small business vendors, particularly those offering creative, artistic, and media-related services. She cultivates partnerships with independent contractors and small service providers capable of delivering specialized content, communications, and performance-based outputs. Her approach emphasizes open competition while actively fostering vendor development and capacity building among emerging small businesses, promoting long-term supplier diversity and resilience in the contractor base. Rehema demonstrates a robust commitment to socioeconomic contracting, with over 62% of her awards designated as total small business set-asides under FAR 19.5. An additional 3.1% of her contracts are competitively awarded to Women-Owned Small Businesses and 8(a) participants, reflecting a deliberate strategy to advance equitable access to federal opportunities. Her consistent use of set-asides underscores a proactive effort to meet statutory small business goals and support underserved entrepreneurial communities within the federal marketplace. Her primary procurement focus lies in NAICS 711510—Independent Artists, Writers, and Performers—accounting for nearly 87% of her activity, indicating deep expertise in securing creative services such as multimedia production, editorial content, and performance-based engagements. She also procures media representation services (NAICS 541840) and select management consulting and construction services, demonstrating a nuanced understanding of niche professional service markets and the unique compliance requirements of non-traditional federal contracting domains.