Rehema Daya

Rehema Daya serves as a Contract Specialist responsible for managing the full lifecycle of procurement actions, from requirements development through contract award and administration. She plays a critical role in ensuring compliance with federal acquisition regulations while advancing mission-critical objectives through strategic sourcing. Her acquisitions primarily support media production, marketing strategy, and audio engineering services, requiring a nuanced understanding of creative industry standards and performance-based contracting methodologies. Daya consistently applies sound contract management practices to ensure deliverables align with agency needs while maintaining transparency and accountability throughout the procurement process. While specific contractor names are not available, Daya engages with a diverse pool of vendors specializing in motion picture, video, and sound production services, as well as marketing consulting firms. Her contracting patterns reflect a preference for established industry players with proven capabilities in creative services delivery, often leveraging competitive sealed bidding and negotiated procurements under FAR Part 15. She maintains a professional, arms-length relationship with contractors, emphasizing performance metrics, deliverable-based milestones, and contract compliance to ensure value and accountability. Daya’s procurement portfolio is entirely composed of non-set-aside acquisitions, reflecting a 100% focus on open competition. This indicates a deliberate strategy to maximize market participation and ensure the broadest possible competition, without relying on socioeconomic set-asides such as 8(a), HUBZone, or SDVOSB programs. Her approach prioritizes technical merit and vendor capability over socioeconomic categorization, aligning with agency directives to foster an inclusive but results-driven marketplace. Her primary procurement focus lies in NAICS 512110 (Motion Picture and Video Production), NAICS 541613 (Marketing Consulting Services), and NAICS 512240 (Sound Recording Studios). She routinely procures services including content creation, campaign strategy, audio post-production, and digital media development. Daya’s expertise spans creative service contracting, with deep familiarity with performance work statements, deliverable-based evaluation criteria, and the unique operational dynamics of media and marketing service providers.