Rochene Carroll

Rochene Carroll serves as a key procurement lead within the Farm Production and Conservation Business Center’s Acquisition Division, supporting the U.S. Department of Agriculture’s mission to advance land conservation and soil health through strategic service acquisition. Responsible for managing the full lifecycle of contracts, Carroll specializes in securing technical and operational services critical to field-level conservation programs, including data collection, land easement monitoring, and rural resource planning. Her acquisitions focus on delivering expert engineering and administrative support to ensure compliance with federal conservation standards and enable evidence-based decision-making across agricultural landscapes. Carroll maintains consistent partnerships with a select group of small business contractors, including PROJECTELLA LLC, HOMESTEAD SERVICES, LLC, and JANIE B LLC, all of which provide specialized janitorial and facility support services essential to maintaining operational readiness at remote conservation sites and field offices. Her contracting approach emphasizes long-term vendor reliability, performance-based outcomes, and compliance with federal service delivery standards, fostering collaborative relationships built on accountability and mission alignment. A staunch advocate for socioeconomic equity in federal contracting, Carroll exclusively directs acquisitions to Women-Owned Small Businesses (WOSB), reflecting a 100% set-aside preference aligned with the WOSB Federal Contract Program. This deliberate strategy ensures meaningful economic opportunities for female entrepreneurs while reinforcing the agency’s commitment to inclusive procurement practices and diverse supplier development. Her procurement portfolio is narrowly focused on NAICS 561720 (Janitorial Services), reflecting the operational need for clean, safe, and compliant environments at USDA field facilities supporting conservation initiatives. Though seemingly administrative, these services underpin the functionality of field offices managing sensitive conservation data, equipment, and public access sites. Carroll’s expertise lies in aligning facility maintenance contracts with the technical and logistical demands of rural agricultural operations, ensuring that environmental stewardship is supported by reliable, mission-critical infrastructure services.