BEHAVIORAL IDEAS LAB, INC.

Behavioral Ideas Lab, Inc. specializes in applied behavioral science and human-centered research to inform public policy and program design. The firm leverages experimental methods, survey instrumentation, and behavioral economics frameworks to evaluate the effectiveness of government interventions, with a focus on nudges, choice architecture, and behavioral diagnostics. Their technical expertise includes randomized controlled trial design, longitudinal data analysis, survey methodology, and behavioral measurement tools tailored for public sector applications. A key differentiator is their ability to translate academic behavioral insights into scalable, real-world policy solutions that improve compliance, engagement, and outcomes in social service programs. While award history is not available, the contractor’s primary NAICS code (541720 — Research and Development in the Social Sciences and Humanities) indicates a focus on empirical social science research rather than IT or engineering services. This positions them as a niche provider of evidence-based policy analysis, serving agencies seeking to enhance program efficacy through behavioral insights rather than technological infrastructure. The company is structured as a small business under the 8H classification, indicating it is owned and controlled by a socially and economically disadvantaged individual. Located in New York, NY, it operates as an independent research entity with no government certifications beyond its small business status. Its market positioning is defined by methodological rigor in behavioral evaluation, making it a potential partner for agencies aiming to optimize service delivery through human behavior analysis, though specific agency relationships cannot be confirmed from available data.