CIRCANA, LLC

CIRCANA, LLC specializes in delivering proprietary market intelligence and consumer behavior analytics to support federal public health, regulatory, and economic policy initiatives. The firm provides access to syndicated point-of-sale data, retail scanner datasets, and nationally representative survey systems to enable real-time monitoring of food, tobacco, and alcohol product markets. Their technical expertise lies in aggregating, normalizing, and analyzing complex retail transaction data across national and sub-national geographies, supporting surveillance, supply chain transparency, and consumer trend analysis. CIRCANA differentiates itself through deep integration with commercial retail data platforms, enabling precise tracking of brand-level sales patterns, distribution networks, and market share dynamics in highly regulated consumer sectors. The company maintains a strong, sustained relationship with the Department of Health and Human Services, where it supports the Food and Drug Administration’s human foods program with data infrastructure for infant formula supply chain monitoring and tobacco product surveillance. Additional engagements with the Federal Trade Commission and Department of the Treasury focus on alcohol and tobacco market analysis, while the Department of Commerce and Department of Agriculture rely on CIRCANA for behavioral datasets related to food-at-home and food-away-from-home consumption patterns. CIRCANA’s primary focus is in professional, scientific, and technical services centered on marketing research and public opinion polling, with secondary work in technical consulting for food and retail analytics. The firm serves as a critical data intermediary between commercial retail systems and federal agencies requiring evidence-based insights for regulatory and public health decision-making. CIRCANA, LLC is a small business structured as a 2L entity based in Chicago, Illinois. While currently holding no federal certifications, its operational footprint is firmly anchored in the federal government’s consumer protection and public health markets, with a proven capacity to deliver secure, scalable, and compliant access to proprietary commercial data systems.