GREAT LAKES MARKETING ASSOCIATES INC

GREAT LAKES MARKETING ASSOCIATES INC specializes in consumer insights, public opinion research, and strategic management consulting for federal agencies. The firm delivers end-to-end marketing research services—including survey design, data collection, statistical analysis, and behavioral modeling—to inform policy decisions and regulatory strategies. Their technical expertise spans quantitative and qualitative methodologies, with a focus on stakeholder engagement, regulatory impact assessment, and public perception analysis. A key differentiator is their ability to translate complex public sentiment into actionable intelligence for mission-critical programs, particularly in consumer protection and resource management contexts. The contractor has demonstrated consistent engagement with the Federal Trade Commission, Consumer Financial Protection Bureau, and Department of the Interior, delivering research-driven support for regulatory compliance, consumer behavior studies, and public land use evaluations. Their work with these agencies reflects a pattern of trusted advisory relationships, where evidence-based findings directly influence rulemaking, outreach initiatives, and program design. Primary industry focus lies in marketing research and public opinion polling (NAICS 541910), complemented by administrative management consulting (NAICS 541611). This positions the firm as a niche provider of data-informed decision support within federal regulatory and public service domains, particularly where public trust and transparent governance are paramount. As a Women-Owned Small Business and Woman-Owned Business certified firm based in Toledo, Ohio, GREAT LAKES MARKETING ASSOCIATES INC leverages its small business status to deliver agile, tailored solutions within the federal marketplace. The company’s certifications enhance its eligibility for set-aside opportunities and underscore its commitment to diversity in government contracting. Its geographic presence supports nationwide project execution with a focus on federal client engagement across the Washington, D.C. metro and regional field offices.