YAYASAN PUTERA SAMPOERNA

YAYASAN PUTERA SAMPOERNA specializes in designing and operating public outreach initiatives focused on U.S. diplomatic engagement, with demonstrated expertise in marketing consulting services tailored to international audiences. Their core capability centers on strategic communication planning, cultural adaptation of messaging, and the operational execution of America Outreach Centers—facilities that serve as hubs for public diplomacy, information dissemination, and community engagement in foreign markets. The contractor brings specialized knowledge in audience segmentation, digital outreach frameworks, and cross-cultural messaging strategies, ensuring that U.S. foreign policy narratives are effectively localized and resonant within Indonesian and regional contexts. Their work requires deep understanding of diplomatic protocols, media landscape dynamics, and public sentiment analysis in non-Western environments, distinguishing them as a practitioner of soft power implementation through targeted communication infrastructure. The contractor has delivered services exclusively for the U.S. Department of State, specifically supporting the operation of an America Outreach Center in Jakarta. This engagement reflects a focused relationship built around public diplomacy infrastructure, where the contractor acts as a local implementation partner for U.S. cultural and informational programs abroad. Their work supports the State Department’s mission of building mutual understanding through direct community engagement, event coordination, and media outreach. Their primary industry focus is marketing consulting services under NAICS 541613, which in practice translates to strategic communication design, campaign management, and public engagement operations rather than commercial advertising. They are positioned as a niche provider of diplomatic communications infrastructure in Southeast Asia, serving the unique needs of U.S. foreign affairs missions. YAYASAN PUTERA SAMPOERNA is structured as a non-federal entity based in Jakarta, with no federal certifications on record. Their geographic presence is localized to Indonesia, where they serve as a ground-level operator for U.S. government public diplomacy initiatives, leveraging local institutional knowledge and operational capacity to support international engagement objectives.