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This Solicitation opportunity from New York was posted on September 18, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

81624P0025-Media and Market Research Services for Public Health Campaigns

Closed
81624P0025State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

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The New York City Department of Health and Mental Hygiene is seeking up to two qualified vendors to provide on-call market research services to support public health media campaigns. The selected vendors will evaluate various media formats—including television, outdoor, print, radio, and web-based media—by conducting surveys, focus groups, intercepts, interviews, media audits, and usability tests to assess campaign approaches, messages, and designs. These services aim to inform and improve the effectiveness of public health messaging, with the ability to conduct surveys in multiple languages. The contract is expected to last six years, from December 1, 2025, through November 30, 2031, with no renewal options. The procurement process includes an optional Pre-Proposal Conference scheduled for October 8, 2024, via teleconference, with RSVP required by October 7, 2024. All questions regarding the solicitation must be submitted in writing by September 27, 2024, and responses will be addressed during the conference or through an addendum issued by October 10, 2024. Responses to the RFP are due by November 1, 2024, at 2:00 P.M. ET through PASSPort, the City of New York’s procurement portal. The project emphasizes participation goals for minority- and women-owned business enterprises (MBEs and WBEs), and assistance with the application process is available through the MOCS Service Desk. The contract value ranges from five to fifteen million dollars, and inquiries can be directed to Jordan Decker at the provided contact information.

Documents

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Instructions for Responding to the RFx September 24

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Pre-proposal Teleconference Registration Form

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Timeline

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Organization & Contact Information

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AgencyNew York → NYC Department of Health and Mental Hygiene (DOHMH)
Contacts1 person available
OfficeN/A

Full Description

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The New York City Department of Health and Mental Hygiene (“the NYC Health Department" or "the Agency") is seeking up to two (2) qualified vendors to provide market research services for public health media campaigns on an as-needed/on-call basis. The selected on-call vendors (“Contractors”) would evaluate the approaches, designs and messages contained in public health-related media campaigns by convening and conducting surveys via focus groups, small-scale street intercepts and large-scale surveys, polls, in-depth interviews, usability sessions, media audits and other market research survey tools. Media to be evaluated include television, outdoor advertising, print advertising, and radio and web-based media. These market research services would be used to inform the development of public health media campaigns. The contractor would have the ability to conduct all market research-related surveys in multiple languages.
The contract term is anticipated to be for six (6) years from December 1, 2025, to November 30, 2031, with no renewal options.
There will be a Pre-Proposal Conference at October 8, 2024, on 2:00 P.M. E.T, via teleconference. Attendance by vendors is optional, but strongly recommended. Please RSVP for the conference by 2:00 P.M. ET, on October 7, 2024, by completing the pre-proposal teleconference registration form, which can be downloaded in the Documents tab of the RFx in PASSPort, and emailing it to contact@example.gov. Please state “Market Research Attendee” in the subject line. Vendors who submit an RSVP will be provided an invitation via email to attend the Pre-Proposal Conference.
All questions must be submitted in writing to the Authorized Agency Contact person at contact@example.gov. Questions submitted by September 27, 2024, will be addressed at the Pre-Proposal Conference. Answers to all questions received by the question deadline of October 10, 2024, will be provided in an addendum released through PASSPort.
Please note that this procurement is released via PASSPort. Please visit PASSPort to respond to this solicitation. Responses are due on November 1, 2024 at 2:00 P.M. ET. Link to PASSPort Public Portal: https://passport.cityofnewyork.us/page.aspx/en/rfp/request_browse_public
This procurement is subject to participation goals for MBEs and/or WBEs as required by Section 6-129 of the New York City Administrative Code.
If you require assistance with creating a PASSPort account or responding to the RFP, please submit an inquiry to the MOCS Service Desk.

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