Advertising Agency of Record

The Southwest Ohio Regional Transit Authority (SORTA) is seeking proposals from qualified firms to serve as its advertising agency of record for a five-year period, with the solicitation identified as number 044-2025RFPL. The contract aims to establish a long-term partnership to manage advertising and promotional activities for SORTA, with an estimated contract value ranging from a minimum of $500,000 to a maximum of $5,000,000. The posting date for the solicitation was May 12, 2025, and the response deadline is June 16, 2025. Interested firms can contact the primary point of contact, Katie Nussbaum, via email or phone for further information and access the project details through the designated procurement portal. The procurement process emphasizes adherence to comprehensive contractual terms, including compliance with applicable laws, anti-discrimination policies, ethics in public contracting, and immigration reform requirements, as outlined in standard general terms and conditions. These conditions incorporate the Virginia Vendors Manual and specify obligations related to contract administration, mandatory use of state forms for bids, and contractor responsibilities regarding nondiscrimination, training, and legal compliance. The overarching goal is to select a responsible and capable agency that can effectively manage advertising services over the contract duration, ensuring transparency, legal compliance, and alignment with SORTA’s operational objectives.