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This Sources Sought opportunity from General Services Administration was posted on October 28, 2010. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Advertising and Marketing Support

Closed
4QBP17113912Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810
New
SLED
Social Media Influencer Marketing Services
Solicitation # 2027000007
Solicitation 2027000007 is a request for a qualified social media influencer marketing agency to provide strategic management, content creation, and campaign execution for the Metropolitan Transit Authority of Harris County (METRO) in Texas. This is a retainer, on-call professional services agreement with a one-year period of performance starting from the Notice to Proceed. The scope of work includes managing relationships with macro-influencers and mega-influencers, monitoring community engagement, and providing detailed analytics and ROI reporting. All content must adhere to METRO brand guidelines, ADA accessibility standards for captions and alt text, and Federal Trade Commission guidelines for partnership disclosures. The contract will be awarded on a best-value basis, with a maximum technical score of 100 points. Evaluation factors include pricing, technical capability, and potential additional points for exceeding small business participation goals. Proposers must submit a comprehensive work plan, key personnel qualifications, and at least two references per key staff member. Legal requirements include certifications against the boycott of Israel, compliance with Texas Health and Safety Code regarding vaccine passports, and adherence to state cybersecurity and data privacy standards. Invoicing is conducted monthly or based on approved milestones, and the contractor is required to maintain quality control records for three years following the contract term.
Metro Houston

POSTED

1 day ago

DEADLINE

in 28 days

General Info

NAICS

541810 - Advertising Agencies

Place of Performance

Marine Corps Forces Special Operations Command Sneads Ferry, NC 28460, SNEADS FERRY, NC, 28460, USA

Set-Aside

NONE

Documents

0

No documents available

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Timeline

PhaseClosed
Posted

Sources Sought

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyGeneral Services Administration → GSA Fas Aas Region 4
Contacts2 people available
OfficeATLANTA, GA, 30308, USA
Office AddressATLANTA, GA, 30308, USA
Contacts
Markee L. LaneCustomer Account Specialist/PM
Donna M. RoundsSenior Contracting Officer

Full Description

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The Marketing and Advertising Plan's purpose is to increase institutional awareness of MARSOC at the strategic level. It should expand the ability of MARSOC leadership to positively influence both civilian and military audiences, including current and previous MARSOC personnel, senior military leaders, the Special Operations Forces (SOF) community, and the Marine Corps, as well as other civilian and political leaders. The contractor shall furnish the supplies and services customarily provided by a full-service advertising agency in order to support recruiting programs for U.S. Marine Corps Forces, Special Operations Command. The contractor shall provide a full range of services, including but not limited to*: - Development of a strategic and tactical advertising strategy - Production of a wide-range of advertising formats, including - Print advertisements - Videos for Movie Theaters, Television, use in Presentations and the Web - Brochures - Posters - Stickers - Billboard Advertisements - Handouts - Designs for Command Sponsorships or Products *In all cases where lists of services are included the Government approves those chosen for execution. 4.2 The contractor shall plan and coordinate advertising, promotional, and publicity programs to support all personnel acquisition programs of MARSOC, including all the following target populations: - CSO Active Marine Enlisted - CSO Marine Reserve Enlisted - CSO Active Marine Officers - CSO Marine Reserve Officers - Special Missions: - Military Working Dog Handlers - Communications Support Personnel - Combat Service Support Personnel

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