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Swap Meet Promotional and Advertising Agency

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Swap Meet Promotional and Advertising Agency subcontract involves providing comprehensive marketing and advertising services for prime contractors working on projects for the Hawaii Department of Business, Economic Development, and Tourism. The selected agency will be responsible for developing and implementing a detailed Promotional Plan, executing digital marketing strategies across websites and social media, and managing traditional media campaigns. Key deliverables include the submission of an annual Promotional Plan and the provision of monthly performance reports, which must include social media analytics and digital performance data. This opportunity falls under NAICS code 541810, with a response deadline set for November 21, 2026.

General Info

Marketing agency subcontract for Hawaii DBEDT projects, deadline November 21, 2026.

Documents

This scope was carved out of RFP-SA-27-01.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Services to Manage, Coordinate, and Market Aloha Stadium SM&M

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Organization & Contact Information

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AgencyHawaii → Department of Business, Economic Development, & Tourism
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs comprehensive marketing and advertising for prime contractors on Hawaii Department of Business, Economic Development, & Tourism projects. Develops and implements a Promotional Plan, executes digital marketing via social media and websites, and manages traditional media campaigns. Provides social media analytics and digital performance reports. Delivers an annual Promotional Plan and monthly performance reports.

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Solicitation RFP-SA-27-01, issued by the Hawaii Department of Business, Economic Development, and Tourism, seeks a single business entity to manage, coordinate, and market the Aloha Stadium Swap Meet and Marketplace. The scope of work encompasses comprehensive operational management, including vendor operations, parking and traffic control, custodial and maintenance services, and public safety. The contractor is responsible for providing qualified personnel, managing Authority-owned retail shipping containers, and ensuring full ADA accessibility compliance. A critical requirement is the implementation of a promotional plan with a minimum monthly expenditure of $12,500 to increase attendance and vendor participation. The contract is scheduled to begin on January 1, 2027, for an initial three-year term, with the possibility of two one-year extensions. Award decisions are based on a 115-point scoring system evaluating the management proposal, promotional strategy, and pricing. Proposals are restricted to a maximum commission of 29%, and the lowest price proposal automatically receives the maximum 25 points for pricing. Financial requirements include a $1.5 million performance or payment bond maintained throughout the contract term, as well as the submission of a General Excise Tax License and a Tax Clearance Certificate from the State of Hawaii and the IRS. Security requirements mandate the presence of at least one law enforcement officer at the main entry gate and private security at other access points.
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