Audience Analysis Research

The Public Diplomacy Section of the US Embassy San Salvador has released a solicitation for audience analysis research and program evaluation services. The contract is set for a 12-month period with an option to extend for an additional year depending on funding. The primary goal is to conduct in-depth research to better understand local audiences and assess the effectiveness of various public diplomacy programs. This opportunity is classified under NAICS code 54191 and is open to qualified vendors. The place of performance for the contract is Antiguo Cuscatlan in La Libertad, El Salvador, though the contracting office is based in Washington, DC. Interested parties must submit their responses by August 20, 2025. The key point of contact for this solicitation is Juan Vides, who can be reached by email or phone for further information. The solicitation outlines the need for robust data collection and analysis to inform future diplomatic strategies and improve program outcomes. This contract is crucial for enhancing the embassy’s capacity to engage effectively with local stakeholders and measure the impact of its initiatives.