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Audience Research and Campaign Strategy

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Place of Performance

SD, USA

Set-Aside

NONE

Documents

This scope was carved out of 26RFP19957.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

GRIT Public Education and Ongoing Engagement Campaign

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Organization & Contact Information

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AgencySouth Dakota State Government
ContactsNo contacts available
OfficeN/A
Organization / AgencySouth Dakota State Government
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs data-driven research to identify target audiences for prime contractors on State Agency marketing projects. Conducts audience research, audience testing, and develops the strategic framework for the campaign using analytics tools and performance measurement software. Adheres to accessibility standards. Delivers audience research reports and a finalized campaign strategy document.

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NAICS: 541613
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POSTED

1 day ago

DEADLINE

in 15 days
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More opportunities from South Dakota State Government

Same awarding agency

NAICS: 541810
New
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GRIT Public Education and Ongoing Engagement Campaign
Solicitation # 26RFP19957
The State of South Dakota, through the Department of the Military, is soliciting proposals for a qualified marketing and communications firm to develop and manage a statewide public-education campaign for the Governor's Resilient Infrastructure Task Force (GRIT). The primary objective is to translate complex infrastructure resilience topics into clear, actionable, and locally relevant information for citizens, communities, and businesses. The campaign will focus on practical preparations for disruptions to essential services, including power, energy, communications, water, wastewater, transportation, fuel, and healthcare. The selected contractor will be responsible for strategy, message development, content creation, distribution, audience testing, and regular campaign refinement, utilizing a simple and recognizable messaging model similar to the Call Before You Dig campaign. The initial contract term is twelve months with a total budget of 250,000 dollars, and the State may renew the agreement for up to two additional one-year option periods. Key deliverables include a project work plan within 15 business days of the notice to proceed, followed by research findings, campaign strategy, a twelve-month media plan, and a launch-ready content package within the first 75 days. Performance will be monitored through quarterly reviews and ongoing reporting. The contract is governed by South Dakota law, and the contractor must adhere to strict confidentiality and non-discrimination standards. Website design, hosting, and technical support are explicitly excluded from the scope of work. Proposals must be submitted electronically to Marshall Michels by October 26, 2026. The evaluation process will establish an overall ranking of offerors based on project management capabilities, locale knowledge, and organizational experience, with the highest-ranked offeror entering negotiations for final contract terms. Payment will be issued via itemized invoices upon the satisfactory completion of services. Offerors must certify they are not debarred from federal funds and are not in arrears with the State of South Dakota.
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POSTED

2 days ago

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