RFP,BSFA,2027-0029 CSF Marketing Services

The Colorado Department of Agriculture, on behalf of the Colorado State Fair Authority, is seeking a full-service marketing partner to provide comprehensive, year-round marketing services for the annual Colorado State Fair and Industrial Exposition. The primary goal is to brand the event as family-oriented while increasing exposure and patronage across Colorado and the surrounding region. The scope of work includes developing an annual marketing plan and brand strategy, executing advertising campaigns across TV, radio, print, outdoor, social, and digital media, and providing graphic design and on-site support during the fair. The contract is not expected to exceed five years, consisting of one-year periods at the Authority's discretion. Proposals must be submitted via box.com by 10:00 AM MT on October 16, 2026. Evaluation will be based on the offeror's experience and personnel, technical and business proposals, and cost pricing. The anticipated budget includes a placed media investment of approximately 300,000 dollars and agency service fees ranging from 100,000 to 160,000 dollars. A preference is given to firms with an office in Colorado, and Service Disabled Veteran Owned Small Businesses (SDVOSB) certified by the SBA and based in Colorado are encouraged to apply. The Board serves as the final decision-maker for the award and reserves the right to select multiple offerors.