AVO Playhouse Operator

The City of Vista is seeking proposals from qualified consulting firms to manage and operate the AVO Playhouse, a multi-use event theater located at 303 Main Street, Vista, California. The goal is to select a consultant who can lease the venue and oversee its renovation, rehabilitation, day-to-day operations, and maintenance at a fair and reasonable cost. The City envisions the AVO Playhouse as a modern and appealing space that will attract visitors downtown, increase event rentals, and serve as a platform for local talent. The programming is expected to focus on smaller bands, comedy nights, movies, and community functions such as youth theater, graduations, and free community events, while being complementary to the larger performances at the City’s Moonlight Amphitheatre. Interested consultants must demonstrate their competence and relevant experience in managing similar venues and fulfilling the scope of work outlined in the solicitation. The contract opportunity is posted under solicitation number 212231, with a proposal submission deadline of December 18, 2025. The Economic Development agency of California is the contracting authority, with Faye Gray serving as the primary point of contact. The solicitation targets firms classified under NAICS code 711130 and aims to enhance the cultural and economic vitality of the Vista downtown area through effective management of the AVO Playhouse.