Award Notice: Marketing Services RRBN IDIQ

The U.S. Army Missouri Army National Guard, through the U.S. Army Public Affairs Office in Jefferson City, Missouri, has awarded a sole-source Indefinite Delivery Indefinite Quantity (IDIQ) contract under solicitation W912NS26DA001 for marketing and advertising services to support recruiting and retention efforts. This award is a logical follow-on to the prior contract W912NS25FA002, justified under FAR 6.102-1(c)(2) due to the proprietary nature of deliverables—including a Comprehensive Recruitment Research Report, Brand Being Manual, and custom advertising assets—that only the incumbent contractor, Hoot Design Co LLC, possesses. The contract is structured as a Firm Fixed Price IDIQ with a three-year ordering period, operating under the GSA Multiple Award Schedule SIN 541810 for Advertising Services, and is restricted entirely to small businesses as a total small business set-aside under FAR 19.5. Evaluation for award was based on a best-value trade-off analysis, emphasizing the quality and effectiveness of the proposed marketing plan, the government’s confidence in the vendor’s execution capability, and overall value relative to price, with no reliance on lowest-price technically acceptable principles. Performance is expected to be centered in Jefferson City, Missouri, though remote work is permitted given the digital nature of the services. The contractor is required to maintain continuity of branding and creative materials developed under the prior contract to avoid delays or duplication of costs, and pre-negotiated pricing established in the prior task order will apply. The contracting officer for this action is Stephen J. Miller, with oversight handled by the MOARNG Recruiting and Retention Battalion, and no named COTR or delivery point specifications are provided. The justification for sole-source selection has been publicly posted on SAM.gov in compliance with FAR 12.301(a)(2), and the contract has been officially awarded with a signing date of April 2, 2026, and a posting date of May 20, 2026. Funding is authorized under 10 USC 3204(a)(1) and 41 USC 3304(a)(1), with O&M, Army as the fund type, though no estimated contract value, CLINs, or invoice submission method are disclosed.