Award Notice: Marketing Services RRBN IDIQ

The contract awarded under solicitation number W912NS26DA001 is an Indefinite Delivery Indefinite Quantity (IDIQ) vehicle for marketing and advertising services to support the Missouri Army National Guard’s Recruiting and Retention Battalion, issued as a total small business set-aside under FAR 19.5 with NAICS code 541810. Awarded on a sole-source basis as a logical follow-on to the prior contract W912NS25FA002 awarded to Hoot Design Co LLC, the justification for restricted competition aligns with FAR 6.103-1(c)(2), emphasizing the avoidance of unacceptable delays and substantial duplication of cost due to the contractor’s exclusive possession of proprietary materials including the Recruitment Research Report, Brand Being Manual, and creative advertising assets. The contract is structured as a Firm Fixed Price arrangement under the GSA Multiple Award Schedule, with an anticipated three-year ordering period and no specified ceiling value, funding sourced from O&M, Army funds. Performance is centered on executing a data-driven, multi-platform campaign targeting individuals aged 17–24 to generate qualified leads and enhance brand awareness, with work directed from the office in Jefferson City, Missouri. The award was based on a best value trade-off evaluation, prioritizing the quality and perceived effectiveness of the marketing plan, along with the government’s confidence in the vendor’s execution ability, over price alone. No formal inspection criteria, packaging standards, or specific invoicing methods are detailed; acceptance is determined by the Contracting Officer, Stephen J. Miller, with no designated COR or COTR named. The Unique Entity Identifier 8D2R4 confirms Hoot Design Co LLC's small business status, and no socioeconomic designations beyond total small business set-asides are indicated. The contract includes no security clearance requirements, and all deliverables are digital in nature, with FOB terms inapplicable. Justification for sole-source award and award notice were posted in accordance with FAR 12.301, and no additional clauses, attachments, or detailed performance metrics beyond the Performance Work Statement were provided.