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Digital Brand Strategy and Market Research

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Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This contract, titled Digital Brand Strategy and Market Research, is a small business set-aside under the SBA program, awarded to a total small business as defined by FAR 19.5, with a NAICS code of 541910 for other scientific and technical consulting services. It requires the contractor to conduct comprehensive market research aimed at refining audience targeting and messaging to better support recruitment objectives. The work includes updating two critical internal documents—the Recruitment Research Report and the Brand Bible—to ensure alignment with current recruitment goals and strategic messaging priorities. The contract falls under the Department of Defense, specifically managed by the W7NJ Uspfo Activity Mo Arng, and was posted on May 20, 2026. While the place of performance and point of contact details are unspecified, the work is expected to be performed under the terms of a subcontract arrangement with no set-aside restrictions beyond the small business designation.

General Info

Small business contract for market research to update recruitment documents under DoD, NAICS 541910.

Agency

Department Of Defense → W7NJ Uspfo Activity Mo Arng

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

MO

Set-Aside

SBA

Documents

This scope was carved out of W912NS26DA001.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Award Notice: Marketing Services RRBN IDIQ

AI Contract Breakdown

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Timeline

PostedMay 20

subcontract

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NJ Uspfo Activity Mo Arng

ContactsNo contacts available

OfficeN/A

Organization / AgencyDepartment Of Defense → W7NJ Uspfo Activity Mo Arng

Office AddressN/A

ContactsNo contact information available

Full Description

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Conduct market research to refine audience targeting and messaging; update the Recruitment Research Report and Brand Bible to align with recruitment goals.

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