Marketing Analytics and Lead Tracking

The contract titled Marketing Analytics and Lead Tracking is a small business set-aside subcontract under the SBA Total Small Business Set-Aside program, classified under NAICS code 541910 for other professional, scientific, and technical services. It is issued by the Department of Defense through the W7NJ Uspfo Activity Mo Arng and requires the implementation of comprehensive data tracking systems to measure campaign performance, lead conversion rates, and customer engagement metrics. The vendor must deliver actionable reports on return on investment and cost per lead to evaluate marketing effectiveness and optimize resource allocation. All work under this contract must be performed by a small business as defined by SBA standards, and the solicitation remains open for bidding as of the posting date of May 20, 2026. While specific performance location details are not provided, the deliverables focus exclusively on analytics and reporting capabilities with no explicit mention of creative or media buying responsibilities. The contract emphasizes precision in data collection and transparent reporting to support data-driven decision making within defense marketing initiatives. Interested parties must access the full solicitation through the provided SAM.gov link for additional submission guidelines and requirements.