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Behavior Change Marketing & Strategy Specialist

Active

State & Local

Response Deadline10/31/2026, 01:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity is for a Behavior Change Marketing and Strategy Specialist to support prime contractors on County of San Diego DPW Watershed Protection projects. The selected party will be responsible for the design and implementation of Community-Based Social Marketing campaigns, utilizing psychological principles of behavior change to address specific target variables. Key deliverables include the development of behavior change toolkits, the execution of pilot testing, and the performance of statistical analyses on program outcomes to produce a final campaign strategy and implementation reports. The project is based in San Diego and falls under NAICS code 541613. Interested parties must submit their responses by October 31, 2026, following the posting date of September 5, 2026. This role is specifically designed to provide specialized marketing and strategic expertise to ensure the success of watershed protection initiatives within the San Diego County agency.

General Info

Behavior change marketing specialist for San Diego DPW watershed projects; due October 31, 2026.

Agency

California → San Diego CountyView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

San Diego, CA, USA

Set-Aside

NONE

Documents

This scope was carved out of 13180.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFQ - COMMUNITY BASED SOCIAL MARKETING (RESERVED FOR SMALL LOCAL BUSINESSES)

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Timeline

PostedSep 5

subcontract

Response DeadlineOct 31

Submission deadline

Response Deadline

10/31/2026, 01:00:00 AM UTCin about 2 months

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Organization & Contact Information

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AgencyCalifornia → San Diego County

ContactsNo contacts available

OfficeN/A

Organization / Agency

California → San Diego County

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs the design and implementation of Community-Based Social Marketing (CBSM) campaigns for prime contractors on County of San Diego DPW Watershed Protection projects. Applies psychological principles of behavior change to target variables, develops behavior change toolkits, performs pilot testing, and conducts statistical analysis of program outcomes. Delivers a comprehensive CBSM campaign strategy and final implementation reports.

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