RFQ - COMMUNITY BASED SOCIAL MARKETING (RESERVED FOR SMALL LOCAL BUSINESSES)

The County of San Diego Department of Public Works is soliciting quotes through RFQ 13180 for a qualified contractor to design, develop, implement, and evaluate a comprehensive Community-Based Social Marketing (CBSM) campaign. The program aims to improve stormwater quality by applying psychological principles of behavior change to increase public education and engagement, ensuring compliance with the Phase I Municipal Separate Storm Sewer Systems (MS4) Permit and the County's Water Quality Improvement Plans. Key deliverables include conducting barrier and benefit research, creating surveys to measure public awareness, executing pilot tests, and providing quarterly progress reports based on SMART objectives. The contract is reserved exclusively for Small-Local Businesses as defined by Board Policy B-53. The anticipated contract structure consists of an initial one-year base period with four optional one-year extensions. Work will be managed through a task order process, including Time and Materials Not-to-Exceed (T&M NTE) orders for undefined scopes. Award decisions will be based on best value, considering technical merit, offeror history, availability, cultural competency, and the social, environmental, and economic impacts of the proposal. Contractors must maintain ADA compliance for all online presence and outreach materials and adhere to strict confidentiality and safety protocols. Quotes must be submitted electronically via BuyNet by October 30, 2026, and must include a completed payment schedule, acceptance of terms, and required self-certifications.