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Behavioral Research and Audience Segmentation Specialist

Active
International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Place of Performance

National Capital Region (NCR), CAN

Set-Aside

NONE

Documents

This scope was carved out of PR264603.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Notice of Proposed Procurement (NPP)

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Timeline

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Organization & Contact Information

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AgencyGovernment of Canada → Canada Border Services Agency
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs deep-dive research to identify and profile demographics and psychographics of individuals lured into drug courier activities for prime contractors on Canada Border Services Agency (CBSA) projects. Conducts qualitative and quantitative research, develops audience personas, and analyzes behavioral triggers using market research software and behavioral data analytics platforms. Delivers an Audience Analysis Report and Segmentation Map.

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