Brain Health Mass Media Campaign

The contractor will lead a district-wide media campaign focused on promoting awareness of the BHI website through evidence-based and culturally appropriate messaging designed to have a high impact across the community. The initiative aims to reach diverse audiences in the District of Columbia with targeted communications that reflect local values, languages, and behaviors to maximize engagement and understanding of brain health resources available online. The campaign will leverage multiple media channels to ensure broad visibility and sustained public attention. All activities must align with public health communication best practices and be tailored to the unique demographic and cultural landscape of the District. The campaign is part of a broader effort by the Department of Health to improve public access to critical brain health information, and success will be measured by increased traffic to and engagement with the BHI website. The contract is forecasted with no assigned solicitation number or set-aside classification, and the place of performance is the District of Columbia, with all work expected to be delivered locally to serve the community effectively.