Brand Identity Design and Visual System Development

The City of Augusta is seeking a subcontractor to design and develop a comprehensive, scalable municipal brand identity system that includes a cohesive logo suite with multiple variations, standardized color palettes, approved typography guidelines, and a full range of digital and print assets. This project aims to establish a unified visual language for use across all city government platforms, ensuring consistent and professional representation in both online and offline communications. The work must be adaptable to future needs and capable of supporting diverse applications from official websites and public notices to signage and printed materials. The contract is classified under NAICS code 541430, indicating it falls within the graphic design services category, and is issued as a subcontract with no set-aside provisions specified. The primary place of performance is Augusta, Maine, and while the agency’s full address and point of contact are not provided, details can be accessed through the City of Augusta’s Finance and Administration Purchasing webpage. The solicitation was posted on July 15, 2026, and contractors are expected to deliver a robust, future-proof visual system that aligns with municipal governance standards and enhances public recognition and trust.