Brand Strategy and Positioning Development

The contract calls for the development of a comprehensive brand strategy for Mays Business School with the explicit goals of driving enrollment growth and enhancing national visibility. The scope includes defining brand architecture, crafting a compelling value proposition, establishing a messaging framework, determining a distinct tone of voice, and creating detailed audience segmentation models that align with the school’s strategic objectives. These elements must be tailored specifically to reflect the identity, strengths, and aspirations of Mays Business School within the competitive landscape of business education. The opportunity is issued as a subcontract under Texas A&M University with the NAICS code 541810, indicating it pertains to advertising and marketing services. The solicitation was posted on July 15, 2026, with a deadline for responses set for August 14, 2026, at 7:00 PM. Interested parties must submit their proposals through the designated online portal, and while no specific set-aside designation is listed, the work is expected to be performed in support of Texas A&M’s broader institutional goals. The place of performance and point of contact details are not provided, suggesting the work may be conducted remotely or within the university’s existing operational framework.