International Student Recruitment Marketing Campaigns
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Sam Houston State University is seeking a vendor to develop and execute comprehensive marketing campaigns aimed at recruiting international students through both digital and traditional channels. The scope includes managing social media advertising, paid search campaigns, email marketing initiatives, and the creation of multilingual content tailored to diverse global audiences. The contract is structured as a subcontract under NAICS code 541810, which covers advertising services, and is open for responses until August 18, 2026. The opportunity was posted on July 28, 2026, and all proposals must be submitted through the Texas SmartBuy portal. The work will support the university's broader international enrollment goals, requiring culturally competent, data-driven marketing strategies that resonate with prospective students across multiple regions and languages.
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TX, USSet-Aside
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