Framework for Student Recruitment Outreach and Marketing Services for NCG

NCG is establishing a Framework Agreement for comprehensive student recruitment outreach, marketing, and professional advisory services to support the sustainable growth of its Higher Education provision. The objective is to collaborate with selected providers to deliver domestic recruitment campaigns, increase brand awareness, and generate high-quality student enquiries and applications across priority markets. The scope includes recruitment, advertising, promotional services, and business development consultancy. The total estimated value of the contract is 29 million GBP including VAT. The initial period of performance is estimated from February 1, 2027, to November 30, 2028, with an option to extend for an additional 24 months through November 30, 2030. NCG intends to appoint a maximum of three experienced suppliers, with work distributed among a primary supplier at 66 percent, a secondary supplier at 20 percent, and a tertiary supplier at 14 percent. The award will be based on a weighted scoring system where price accounts for 20 percent of the evaluation. Quality factors comprise the remaining 80 percent, focusing on admissions and quality compliance, responsible recruitment performance, mobilization and governance, student continuation, completion and progression, environmental sustainability, social value, and business continuity. This opportunity is particularly suitable for small and medium-sized enterprises as well as voluntary, community, and social enterprises. Tenders must be submitted in English via the eSourcing portal by December 7, 2026.