LU214-27-008 Enrollment & University Marketing Services

Longwood University is soliciting proposals for Enrollment and University Marketing Services under solicitation LU214-27-008. The university seeks qualified contractors to provide strategic marketing, enrollment communications, advertising, and creative media research data services on an as-needed basis. While primarily serving Undergraduate Admissions and University Marketing, these services may also be utilized by Athletics, Alumni, and Graduate Professional Studies. The contract is structured for an initial one-year term with up to seven optional one-year renewals. Longwood intends to make multiple awards across two distinct categories: Category A for Enrollment Marketing and Communications, and Category B for University Marketing and Advertising, though the university reserves the right to award a single contractor if they are uniquely qualified. Proposals will be evaluated based on best overall value, with price as a consideration but not the sole determining factor. Applicants must submit their proposals electronically via eVA in an accessible PDF format by the December 11, 2026, deadline. Technical proposals are limited to 40 pages, with an additional 40-page allowance for a creative appendix. Mandatory submissions include a SWaM Utilization Plan and a Small Business Subcontracting Plan, as the solicitation provides award priority to DSBSD-certified micro and small businesses. Contractors must adhere to strict visual identity standards and comply with various regulatory frameworks, including FERPA, HIPAA, and the ADA. Additionally, any personnel performing services on university property must undergo criminal background checks.