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Marketing Research and Data Analytics

Open
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity for Longwood University focuses on providing marketing research and data analytics to support prime contractors. The selected provider will be responsible for performing research analytics, measuring the effectiveness of marketing campaigns, and tracking audience engagement and brand awareness through the use of data dashboards. Key deliverables include the production of detailed research reports and comprehensive campaign effectiveness audits. The project falls under NAICS code 541612 and is centered at Longwood University. Interested parties should note that the solicitation was posted on November 11, 2026, with a response deadline set for December 11, 2026.

General Info

Place of Performance

Longwood University, VA, USA

Set-Aside

NONE

Documents

This scope was carved out of LU214-27-008.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

LU214-27-008 Enrollment & University Marketing Services

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Timeline

Posted

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Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyVirginia → Longwood University
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs research analytics and measures campaign effectiveness for prime contractors on Longwood University marketing projects. Tracks audience engagement and analyzes brand awareness using data dashboards. Delivers research reports and campaign effectiveness audits.

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More opportunities from Virginia → Longwood University

Same awarding agency

NAICS: 541810
New
SLED
LU214-27-008 Enrollment & University Marketing Services
Solicitation # LU214-27-008
Longwood University is soliciting proposals for Enrollment and University Marketing Services under solicitation LU214-27-008. The university seeks qualified contractors to provide strategic marketing, enrollment communications, advertising, and creative media research data services on an as-needed basis. While primarily serving Undergraduate Admissions and University Marketing, these services may also be utilized by Athletics, Alumni, and Graduate Professional Studies. The contract is structured for an initial one-year term with up to seven optional one-year renewals. Longwood intends to make multiple awards across two distinct categories: Category A for Enrollment Marketing and Communications, and Category B for University Marketing and Advertising, though the university reserves the right to award a single contractor if they are uniquely qualified. Proposals will be evaluated based on best overall value, with price as a consideration but not the sole determining factor. Applicants must submit their proposals electronically via eVA in an accessible PDF format by the December 11, 2026, deadline. Technical proposals are limited to 40 pages, with an additional 40-page allowance for a creative appendix. Mandatory submissions include a SWaM Utilization Plan and a Small Business Subcontracting Plan, as the solicitation provides award priority to DSBSD-certified micro and small businesses. Contractors must adhere to strict visual identity standards and comply with various regulatory frameworks, including FERPA, HIPAA, and the ADA. Additionally, any personnel performing services on university property must undergo criminal background checks.
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NAICS: 237110
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LU214-27-007 Chambers Court Stormwater
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