Branding Agency

The New York Convention Center Operating Corporation (NYCCOC), a public benefit corporation of New York State, is seeking proposals from qualified firms to develop and implement a comprehensive branding campaign for the Javits Center. The scope of work includes establishing a brand strategy, managing publicity efforts, planning and executing media buying and planning, creating content, and overseeing the overall stewardship of the campaign. The solicitation is open to firms interested in contributing to elevating the Javits Center’s visibility and reputation across all New York State counties, with the contract anticipated to have a flexible or yet-to-be-determined duration. The project has a budget range between $500,000 and $2,000,000, and the deadline for submitting responses is July 28, 2025, at 3:00 PM. Applicants must request a bid package by contacting Indira Pazos at [email hidden], providing their company’s full name, address, and contact information. The contract emphasizes inclusivity, with set-aside goals for minority-owned (15%), women-owned (15%), and service-disabled veteran-owned (6%) businesses, although it is not designated as a service-disabled veteran-owned set-aside. The location of work is primarily at 655 West 34th Street, New York, NY 10001. The procurement process is managed under NAICS code 541410, which pertains to marketing consulting services, and the organization is classified as a SLED (State and Local Government Entity). The contract’s response and award process are managed through the New York State Contract Reporter, with additional details available via the provided online link.