Bullock Museum Media Buying

The Bullock Texas State History Museum (TSHM), operated by the Texas State Preservation Board, is seeking proposals from experienced media buying firms to develop and execute a comprehensive paid advertising strategy aimed at increasing visitor engagement and revenue. The selected company will collaborate closely with TSHM to promote the museum’s diverse offerings, including exhibitions, theaters, programs, venue rentals, memberships, the Museum Store, and The Star Cafe. The campaign will focus on utilizing a strategic mix of digital channels such as digital display, programmatic advertising, SEM, PPC, OTT, digital video, radio, and podcasts, alongside traditional advertising methods like billboards, print, and terrestrial radio, tailored to effectively reach the Austin DMA target audiences. The contract, valued between $500,000 and $1,500,000, is managed by the Texas State Preservation Board and is open for responses until August 29, 2024. The project emphasizes a targeted media buying approach, with in-house services including social media, email marketing, direct mail, website SEO, graphic design, and public relations, which are not part of this RFP. The primary point of contact for inquiries is Tracy Limon, reachable via email or phone. The initiative aims to enhance the museum’s visibility and visitor numbers through a well-crafted, multi-channel advertising campaign.