This Solicitation opportunity from Minnesota was posted on July 14, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Centralized Content Engine and Digital Asset Management (DAM

Closed

10235.2337722.BWState & Local

Submission Closed08/18/2025

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541512

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City of Atlanta

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about 11 hours ago

DEADLINE

in 20 days

AI Contract Overview

The University of Minnesota is seeking to implement a centralized Content Engine and Digital Asset Management (DAM) platform to address significant inefficiencies caused by its current decentralized marketing and communications structure. Currently, individual units operate in silos, managing over 2,000 web properties and sending approximately 120 million emails annually, often duplicating efforts and lacking a cohesive strategy. This fragmented approach hampers the ability to deliver personalized, consistent messaging and makes it difficult to analyze audience engagement or optimize content effectively. The proposed solution aims to create a unified system that consolidates content management, enhances constituent engagement, and streamlines digital operations across the university. The procurement process is formal and highly structured, with a solicitation issued under the title "Centralized Content Engine and Digital Asset Management (DAM)" with solicitation number 10235.2337722.BW. The project is expected to have a contract value ranging from five to fifteen million dollars and is targeted at suppliers familiar with complex digital solutions, as indicated by the NAICS code 541512. Interested vendors are instructed to review detailed supplier process documents and submit their responses electronically by August 18, 2025. The primary point of contact for this procurement is Brendan Wintroath, reachable via email, and all responses must adhere strictly to the submission guidelines to avoid rejection. The initiative reflects the university’s strategic move toward integrated digital infrastructure to improve operational efficiency, constituent engagement, and content management capabilities.

General Info

Agency

University of Minnesota

NAICS

541512 - Computer Systems Design Services

Place of Performance

MN, USA

Set-Aside

NONE

Documents

5 pages · other

Low

AI Contract Breakdown

Uniform Contract Format

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Timeline

PhaseClosed

PostedJul 14

Solicitation

Response DeadlineAug 18

Deadline has passed

Submission Closed

08/18/2025

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Organization & Contact Information

AgencyUniversity of Minnesota

Contacts1 person available

OfficeN/A

Organization / AgencyUniversity of Minnesota

Office AddressN/A

Contacts

Brendan Wintroath

Full Description

The University of Minnesota's marketing and communications efforts are currently hampered by a decentralized structure where individual units operate in silos. This has led to significant inefficiencies, including the management of over 2,000 web properties and the sending of 120 million annual emails with duplicated effort. The current system fails to provide a cohesive and personalized experience for constituents because there is no central repository for tracking relationships or coordinating messaging. This lack of integration prevents a unified strategy and makes it difficult to understand what content resonates with different audiences, leading to oversaturation and reduced engagement. The University seeks a comprehensive and centralized Content Engine and Digital Asset Management (DAM) Platform to address these issues. Respondents are prohibited from contacting the identified department about this RFP while in process.

Before submitting questions about the RFP via the Questions Tab, read and review the Supplier Process and Information Attachment and ALL Attributes in the Attributes Tab, especially Background and Project Summary/Scope of Work. These provide valuable information and address frequently asked questions. Remember to submit your response, including attachments, early to allow time to correct errors. The submission deadline is a hard close. The system will reject responses with errors and will NOT allow late submissions.