City of Washougal Brand Strategy

The City of Washougal, Washington, is seeking proposals from qualified branding firms or consultants to develop a comprehensive and authentic brand strategy that reflects the city’s unique attributes and future aspirations. The project involves extensive research and community engagement to craft a brand identity, style guides, and a marketing and communications plan designed to resonate with a diverse local population. The initiative aims to produce a relatable, aspirational, and transferable brand that can be integrated across all city departments, economic development efforts, and local organizations, fostering a unified and authentic city image. Deliverables include a brand video asset and a citywide rollout plan to effectively introduce and embed the new brand within the community. This municipal branding effort emphasizes creating a distinctive identity that highlights Washougal’s strengths while remaining grounded in community authenticity, rather than targeting tourism or destination branding. The contract, with a value ranging from $50,000 to $200,000, is open for responses until October 30, 2025, and is managed by Kelly Brown, whose contact details are provided for inquiries. The project underscores the city’s commitment to fostering a cohesive and compelling brand that supports future growth and community pride.