Colorado Broadcasters Association

The Colorado Department of Labor and Employment Executive Director’s Office is seeking a sole source award to the Colorado Broadcasters Association for a targeted public awareness campaign to educate direct care employers on the mandatory “Know Your Rights” training requirement under HB 25-1328. This non-competitive procurement is justified on the grounds that the Colorado Broadcasters Association is the only entity capable of delivering statewide outreach through its established Non-Commercial Supporting Announcements program, which spans terrestrial radio, television, digital, and social media channels including Google Performance Max, and reaches all major, medium, and small media markets across Colorado. The sole source selection is based on the unique statewide network and established infrastructure of the association, with no other competitors capable of providing equivalent coverage. The contract has a fixed budget of $65,000 that must be fully expended by June 30, 2026, and is intended to ensure that direct care workers complete the required training by October 1, 2026, with performance measured through monthly traffic summaries tracking broadcast performance. The solicitation, identified as NPSS1-KAAA-2026000231-1, was posted on June 11, 2026, with proposals due by June 17, 2026, and must be submitted in written form via email to Joel Knotts at Joel.knotts@state.co.us. The contracting office is located in Denver, Colorado, and the work is to be performed statewide. The Colorado Broadcasters Association, a non-profit trade association, is the sole offeror, and while the contract calls for comprehensive media distribution without specified delivery schedules or packaging requirements, no formal inspection criteria, evaluation factors, or additional certifications beyond the nonprofit status of the recipient are included in the provided documentation.