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Consultant Services for Countywide Retail Market Analysis, Recruitment Strategy, and Staff Training

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RFP-127673State & Local

Contract Overview

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Franklin County, Virginia, is soliciting proposals under RFP-127673 for a consultant to provide comprehensive retail market data, analysis, and recruitment tools. The goal is to equip the Franklin County Office of Economic Development with the necessary resources and staff training to execute a sustainable retail and restaurant recruitment strategy across the entire county, including rural communities and designated growth areas. The selected firm will deliver real estate analysis, actionable strategies, marketing materials, and practical training designed to build internal capacity. While the consultant provides the foundational research and tools, county staff will lead the actual implementation and recruitment activities. Interested parties must submit their responses by October 1, 2026.

General Info

Franklin County seeks a consultant for retail market analysis and recruitment tools by 2026.

Agency

Virginia → Franklin CountyView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

Franklin County, VA, USA

Set-Aside

NONE

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No documents available

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Timeline

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Organization & Contact Information

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AgencyVirginia → Franklin County
Contacts1 person available
OfficeN/A
Organization / Agency
Virginia → Franklin County
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Office AddressN/A

Full Description

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Franklin County, Virginia, seeks proposals from qualified firms or consultants to provide countywide retail market data, analysis, recruitment tools, and staff training that will equip the Franklin County Office of Economic Development (FCED) to execute an ongoing retail and restaurant recruitment strategy. The work must address the full geographic area of Franklin County, including established commercial centers, designated growth areas, and rural communities, while recognizing the distinct opportunities and needs of individual submarkets. The selected consultant will provide the research, real estate analysis, actionable strategy, implementation tools, marketing materials, and practical training detailed below. The engagement is intended to build FCED’s internal capacity; County staff will lead implementation and direct recruitment activity using the consultant’s data, recommendations, and tools.

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NAICS: 541613
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Consultant Services for Countywide Retail Market Analysis, Recruitment Strategy, and Staff Training
Solicitation # 2026-9 #1
Franklin County, Virginia, is seeking proposals from qualified consultants to provide a comprehensive, data-driven retail market analysis and recruitment strategy to support the Franklin County Office of Economic Development. The project encompasses the entire geographic area of the county, including rural communities, designated growth areas, and established commercial centers. The primary objective is to build internal capacity within the county staff through the delivery of retail research, gap and leakage analysis, the identification of at least five diverse sites and target zones, and a prioritized list of at least ten qualified prospects. Additionally, the selected firm will provide editable marketing materials, a staff training workshop, and quarterly one-on-one coaching sessions to ensure the county can independently execute its recruitment strategy. Proposals are due by October 1, 2026, at 4:00 PM. The contract will be awarded to the highest qualified offeror whose proposal is deemed most advantageous, regardless of whether they provide the lowest fee. Key requirements for submission include a detailed methodology, project schedule, firm qualifications, and three comparable governmental references. The selected consultant must maintain professional liability insurance of at least one million dollars and adhere to the Virginia Public Procurement Act and federal anti-discrimination laws. Payment terms are set at Net 30, and the contract's validity is contingent upon the availability of annual appropriations.
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